Creative Direction, UX & Design
Swimtag specialise in wearables for swimmers, tracking everything from swim distance and time, to stroke type. They needed an identity and UI created for ‘Rule The Pool’, a national initiative supported by Sports England to encourage swimmers to compete in weekly organised events using Swimtag tech.
The logo was created to scale across multiple platforms using a water splash to form a crown. A darker UI was created for the competition, in contrast to Swimtag’s standard lighter style, to emphasise the special nature of the site. The site displayed live and historic swim data – competition type, location and race position, swim time, and stroke type – so needed to account for multiple data types and options. Styles were additionally applied to a landing page and email designs.