Rule The Pool banner

Client work

Encouraging engagement with wearable swim tech




Art Direction, UX & Design


Campaign identity

Dashboard UI


Swimtag specialise in wearables for swimmers, tracking everything from swim distance and time, to stroke type. ‘Rule The Pool’ was a national initiative supported by Sports England to encourage swimmers to compete in weekly organised events using Swimtag tech.

I created a campaign identity, and the UX & UI design of a leaderboard to display live and historic swim data – competition type, location and race position, swim time, and stroke type – plus landing page and email designs.

Swimtag competition board
Swimtag user interface in an iPad
Swimtag 'Rule The Pool' logo