Superfied

Creating a holistic healthcare brand

Client
Superfied

Role
Creative Direction, UX & Design

Deliverables
Branding
Packaging concepts
Website

The challenge

A brand identity for the launch of an online service harnessing user data to personalise self-healthcare and healthier eating. They were looking to use data and clinical aesthetics to align the brand with pharma tech.

The solution

Looking at their competitors and proposition, I suggested a more healthcare and lifestyle approach to their identity; using vibrant image treatment, modern typography and illustration, I created a bold and individual aesthetic that could stand out as a consumer health product and service.

Superfied homepage
Superfied content
Superfied icon set
Superfied blog post
Superfied editorial style
Superfied editorial style
Superfied product advert