Creative Direction, UX & Design
A brand identity for the launch of an online service harnessing user data to personalise self-healthcare and healthier eating. They were looking to use data and clinical aesthetics to align the brand with pharma tech.
Looking at their competitors and proposition, rather than opt for a clinical pharma aesthetic, I suggested a healthcare and lifestyle approach to their identity. Using vibrant image treatment, modern typography and illustration, I created a bold and individual brand that could stand out as a consumer health product and service.