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Taking a closer look at supply chain risks

Challenge

Sedex is a membership organisation that provides one of the world’s leading online platforms for companies to manage and improve working conditions in global supply chains. One of their tools is a ‘risk radar’ – a platform for businesses to check the risks associated with their supply chain, from discrimination and poor working conditions, to working hours and low pay. Sedex approached Octopus Group (Publicis Groupe UK) to create a site that would help increase awareness and uptake of the tool.

Client

Sedex
Sedex

Role

Creative Director
3D Designer

Project type

Website

activations

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Agency

Octopus Group (Publicis Groupe UK)
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Approach

The creative idea was simple: what would it be like to see inside the supply chain of products? We worked with Sedex to agree the products we’d focus on, and mapped out the associated risks for each one. These included an orange carton illustrating the risks associated with growing oranges, factories, water supply and logistics; a shoe, illustrating the risks associated with leather, inner, rubber and cardboard manufacturing; a toolbox, illustrating the overall risks associated with manufacturing, from discrimination, pollution, forced labour, and excessive hours. While we could have used illustration, rendering these out in 3D was designed to help increase impact when revealing internal scenes inside real, physical products.

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RESULTS

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THEY SAY…
Always hard working and with extremely high standards. He’s also a top bloke to have around and made a big contribution to our award-winning culture at the agency.
– Jon Lonsdale, CEO at Octopus Group (Publicis Groupe UK)