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Creating a new home for Publicis

Challenge

For the launch of Publicis Groupe UK’s new brand, Octopus Group were approached by the groupe to design and build a completely new site to reflect their new position and brand identity. Other than being a large and exciting undertaking to represent the brilliant work being done across their world-class agencies including Saatchi & Saatchi, Leo Burnett, Digitas, BBH, it was also a huge privilege to be the chosen agency among such great sister agencies.

Client

Publicis Groupe UK
Publicis Groupe UK

Role

Creative Director

Project type

Website

activations

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Agency

Octopus Group (Publicis Groupe UK)
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Approach

We worked with PGUK stakeholders and their branding team across approximately three months, taking us from initial research, user journeys, content mapping, from low to high fidelity wireframes and design, through to development. We leaned into the new PGUK brand of bold and contrasting typography and blocks of colour, creating large sections coupled with simple complimentary patterns and photography. As Publicis Groupe 's strength is in its individual agencies and work, we kept the site simple and unobtrusive, leaving space for the content itself to take centre stage.

We chose to build on WordPress for its simplicity and flexibility (our go-to CMS), and content population was picked up by Publicis Groupe UK’s content team. The final result was a bold and individual site celebrated by the Groupe, supporting the main brand while holding up the individuality of each respective agency.

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RESULTS

In the first 28 days the site drove:

3129 page views

571 unique users

36.96% bounce rate

Average engagement 1m43s

NEXT PROJECT

Instagram

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THEY SAY…
Dave has added a huge amount. You can’t be a great marketing agency without a really strong creative department and Dave has delivered that. He leads from the front, with a natural passion for design which means you know he’ll always give 100% to anything he works on. Dave commits! Culturally, Dave is very easy to work with and great to have around. He always speaks his mind as a senior team member, but always in a very balanced and consultative way. He’s also good fun and people enjoy being around him, which is crucial for a management team member.
– Pete Hendrick; MD at Octopus Group (Publicis Groupe UK)