Creating a new home for Publicis Groupe UK

We worked with PGUK stakeholders and their branding team across approximately three months, taking us from initial research, user journeys, content mapping, from low to high fidelity wireframes and design, through to development. We leaned into the new PGUK brand of bold and contrasting typography and blocks of colour, creating large sections coupled with simple complimentary patterns and photography. As Publicis Groupe's strength is in its individual agencies and work, we kept the site simple and unobtrusive, leaving space for the content itself to take centre stage.

We chose to build on WordPress for its simplicity and flexibility (Octopus Group's go-to CMS), and content population was picked up by Publicis Groupe UK’s content team. The final result was a bold and individual site celebrated by the Groupe, supporting the main brand while holding up the individuality of each respective agency.