Creative Direction, UX & Design
Gathered was a weekly interactive magazine for iPad, launched to act as a ‘younger sister’ sub-brand to Mollie Makes – an existing ‘curated craft’ print publication. As an interactive weekly publication, it was one of the first of its kind on Apple Newstand, and so involved establishing a number of best-practices throughout its development.
I worked across branding, UX, UI, motion design, and photography direction as well as on and offline advertising, and a supporting promotional video. Within a month of its launch, Gathered was in the top 10 downloads for Craft on Apple Newsstand.