Bringing Integrity to the workplace

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Brand identity


Creative Director


GAN Integrity


Octopus Group (Publicis Groupe UK)

GAN Integrity enables enterprises to embed ethics in and around their business by engaging everyone from front line workers to third parties and stakeholders on a single platform.

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GAN Integrity's ethos is rooted in empowering businesses to do the right thing, and to put ethics first. However, it's also important to them that they don't project themselves as a shadowy whistleblower, but a business that helps companies thrive.

Octopus Group (Publicis Groupe UK) worked with GAN to establish their overall strategy, to realign their goals and purpose with their outgoing message and brand tone.

Through a number of stakeholder discovery workshops and stylescapes, the tonal approach we took was one of maturity and approachability. Modular visual motifs were created to represent the connection of people and platforms through GAN's multiple solutions; these were then used throughout the brand, from web to editorial hero images, as a central and binding thread. Natural, close-up workplace photography emphasises people, and positive emotional connections, with every part of the brand used to position the business-wide positive influence of GAN's expertise in the workplace.

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Visual exploration, 3D experimentation, 36 Days of Type, & various side projects

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They say…

Always hard working and with extremely high standards. He’s also a top bloke to have around and made a big contribution to our award-winning culture at the agency.
– Jon Lonsdale, CEO at Octopus Group (Publicis Groupe UK)
Regardless of the scope or scale of each brief, Dave’s ambition to produce exceptional creative always reigned supreme. Dave was also good fun to be around, bringing lots of humour to work which often brightened busy days.
– Katie Pospischil, Head of Client Services at Octopus Group (Publicis Groupe UK)
Working with Dave is fun, productive and a genuine inspiration – he manages to grasp both the creative requirements for a project, and the technical detail with which to deliver it. It’s quite something to behold. I really enjoyed working with Dave, both for his professional excellence and his brilliant sense of humour, wit and work ethic. I can’t recommend him highly enough.
– Tom Dennis, Head of Content Marketing at English Heritage
Dave has added a huge amount. You can’t be a great marketing agency without a really strong creative department and Dave has delivered that. He leads from the front, with a natural passion for design which means you know he’ll always give 100% to anything he works on. Dave commits! Culturally, Dave is very easy to work with and great to have around. He always speaks his mind as a senior team member, but always in a very balanced and consultative way. He’s also good fun and people enjoy being around him, which is crucial for a management team member.
– Pete Hendrick, MD at Octopus Group (Publicis Groupe UK)