Bringing Integrity to the workplace
Project
Role
Client
Agency
GAN Integrity enables enterprises to embed ethics in and around their business by engaging everyone from front line workers to third parties and stakeholders on a single platform.
GAN Integrity's ethos is rooted in empowering businesses to do the right thing, and to put ethics first. However, it's also important to them that they don't project themselves as a shadowy whistleblower, but a business that helps companies thrive.
Octopus Group (Publicis Groupe UK) worked with GAN to establish their overall strategy, to realign their goals and purpose with their outgoing message and brand tone.
Through a number of stakeholder discovery workshops and stylescapes, the tonal approach we took was one of maturity and approachability. Modular visual motifs were created to represent the connection of people and platforms through GAN's multiple solutions; these were then used throughout the brand, from web to editorial hero images, as a central and binding thread. Natural, close-up workplace photography emphasises people, and positive emotional connections, with every part of the brand used to position the business-wide positive influence of GAN's expertise in the workplace.
RESULTS
