Art Direction & Design
To create awareness of Anaplan, a cloud-based business planning and performance management platform.
We created an event at Canary Wharf hosted by Formula One racing driver Susie Wolff. ‘Lead The Wolff Pack’ taught prospects how to plan ahead in business using skills employed in F1. Working with a copywriter, we created the identity and various assets including a personalised Direct Mail and event lanyard, landing page, eDM, and event signage.