Anaplan hero image

An event at Canary Wharf, inspired by Formula One strategy




Art Direction & Design


Direct Mail

Landing page


The challenge

To create awareness of Anaplan, a cloud-based business planning and performance management platform.

The solution

We created an event at Canary Wharf hosted by Formula One racing driver Susie Wolff. ‘Lead The Wolff Pack’ taught prospects how to plan ahead in business using skills employed in F1. Working with a copywriter, we created the identity and various assets including a personalised Direct Mail and event lanyard, landing page, eDM, and event signage.

Anaplan Formula One Event
Anaplan event rsvp
Anaplan Direct Mail
Anaplan event lanyard
Anaplan at Canary Wharf
Formula One public race simulator
Formula One race simulators
Susie Wolff presentation