Designing for better HR decisions
ChartHop were going through a rebrand, and tasked Octopus Group (Publicis Groupe UK) with re-designing and rebuilding their website from the ground up, including new UX, copy, and content, with the ultimate goal of driving product sign-ups.
ChartHop pulls business's people data into one place, creating a single, real-time picture that everyone can access to make better organisational decisions.
Working with ChartHop’s branding agency, we took very early concepts and defined how their brand would work on a digital platform. These early brand concepts included typography, colour, and patterns, but very little indication of the overall application, so our work included various experiments with the layout of components, typographic treatment, custom iconography, and use of brand motifs and patterns. All content was rewritten based on the new UX, positioning, and tone of voice, along with site illustrations and iconography.
The site was designed and built on a responsive grid, and WordPress CMS. It was so well received by the client and branding agency, that as well as creating a stand-out brand platform, elements of the design were incorporated into ChartHop’s brand guidelines.
