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Designing for better HR decisions

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Project

Website

Role

Creative Director

Client

ChartHop

Agency

Octopus Group (Publicis Groupe UK)

ChartHop were going through a rebrand, and tasked Octopus Group (Publicis Groupe UK) with re-designing and rebuilding their website from the ground up, including new UX, copy, and content, with the ultimate goal of driving product sign-ups.

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ChartHop pulls business's people data into one place, creating a single, real-time picture that everyone can access to make better organisational decisions.

Working with ChartHop’s branding agency, we took very early concepts and defined how their brand would work on a digital platform. These early brand concepts included typography, colour, and patterns, but very little indication of the overall application, so our work included various experiments with the layout of components, typographic treatment, custom iconography, and use of brand motifs and patterns. All content was rewritten based on the new UX, positioning, and tone of voice, along with site illustrations and iconography.

The site was designed and built on a responsive grid, and WordPress CMS. It was so well received by the client and branding agency, that as well as creating a stand-out brand platform, elements of the design were incorporated into ChartHop’s brand guidelines.

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RESULTS

In just three months, the site drove more than 2,000 sign-ups for ChartHop's freemium tier product. The site now converts three times the traffic it did previously, engagement has improved significantly, and they're on track for record-breaking SEO growth. Winner, B2B Website of the Year, UK Digital Excellence Awards 2023.

+21%

Session duration

-5%

Bounce rate

+22%

Pages per session

+40%

QoQ SEO traffic growth

+30%

QoQ Top 10 Keyword SERP growth

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They say…

Always hard working and with extremely high standards. He’s also a top bloke to have around and made a big contribution to our award-winning culture at the agency.
– Jon Lonsdale, CEO at Octopus Group (Publicis Groupe UK)
Regardless of the scope or scale of each brief, Dave’s ambition to produce exceptional creative always reigned supreme. Dave was also good fun to be around, bringing lots of humour to work which often brightened busy days.
– Katie Pospischil, Head of Client Services at Octopus Group (Publicis Groupe UK)
Working with Dave is fun, productive and a genuine inspiration – he manages to grasp both the creative requirements for a project, and the technical detail with which to deliver it. It’s quite something to behold. I really enjoyed working with Dave, both for his professional excellence and his brilliant sense of humour, wit and work ethic. I can’t recommend him highly enough.
– Tom Dennis, Head of Content Marketing at English Heritage
Dave has added a huge amount. You can’t be a great marketing agency without a really strong creative department and Dave has delivered that. He leads from the front, with a natural passion for design which means you know he’ll always give 100% to anything he works on. Dave commits! Culturally, Dave is very easy to work with and great to have around. He always speaks his mind as a senior team member, but always in a very balanced and consultative way. He’s also good fun and people enjoy being around him, which is crucial for a management team member.
– Pete Hendrick, MD at Octopus Group (Publicis Groupe UK)
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