Social video creation for the official Batman drone

The Brief

Propel design and build a multitude of stylish high-tech drones; they looked to create a compelling promotional video the launch of their Official Batwing drone.

The Solution

Working with Propel, DC Comics and Smoke & Mirrors, we conceptualised a 15 second animation. The video begins in a dark cave, and a close up of a bat; a sudden noise and it’s eyes open; the camera widens to a rush of startled bats. From the darkness, a Batwing drone flies towards the camera, ending with the final call-to-action.