Octopus Group grass logo

Repositioning a full-service marketing agency


Octopus Group


Art Direction & Design




Office interior

The challenge

Octopus Group is a Top 100 full-service marketing agency founded in 2001. Having brought a number of seperate group companies together as one, they sought to reposition their brand identity.

The solution

We held a number of creative workshops to establish brand tone and direction. Out of these came the idea of ‘journeys’ and ‘change’. Central to the branding, a logo was created using materials changing from one state to another over time – powder, latex, ice, oil. Each one was rigged in real-time, reversed, edited together as a hero video, and used as stills throughout marketing collateral.

Octopus Group powder ident
Octopus Group liquid ident
Octopus Group latex ident
Octopus Group ice ident two
Octopus Group ice ident
Octopus Group campaign page
Octopus Group services page
Octopus Group blog design
Octopus Group single blog page
Octopus Group guidelines