Art Direction & Design
Octopus Group is a Top 100 full-service marketing agency founded in 2001. Having brought a number of seperate group companies together as one, they sought to reposition their brand identity.
We held a number of creative workshops to establish brand tone and direction. Out of these came the idea of ‘journeys’ and ‘change’. Central to the branding, a logo was created using materials changing from one state to another over time – powder, latex, ice, oil. Each one was rigged in real-time, reversed, edited together as a hero video, and used as stills throughout marketing collateral.