Octopus Group grass logo

Client work

Repositioning a full-service marketing agency


Octopus Group


Art Direction & Design




Office interior

Octopus Group is a London-based full-service marketing agency founded in 2001. Having brought a number of seperate group companies together as one, they sought to reposition their brand identity from the ground-up.

Idents of the logo were conceptualised using materials such as ice, latex, liquid and powder, all designed to transform from one state to another in real time – melting, stretching, forming, exploding. Each one was rigged and shot in real-time, then reversed, cleaned up and edited together to work as a single hero video. As well as featuring on the site, stills from each video were used as a central part of the branding, across various collateral, from stationery to office walls.

Octopus Group powder ident
Octopus Group liquid ident
Octopus Group latex ident
Octopus Group ice ident two
Octopus Group ice ident
Octopus Group campaign page
Octopus Group services page
Octopus Group blog design
Octopus Group single blog page
Octopus Group guidelines