Rule The Pool banner

Client work

Encouraging engagement with wearable swim tech

Client

Swimtag

Role

Art Direction, UX & Design

Deliverables

Campaign identity

Dashboard UI

eDMS

UI, UX and identity for a national initiative supported by Sports England to encourage swimmers to compete online in weekly organised events

Swimtag specialise in wearables for swimmers, tracking everything from swim distance and time to stroke type, all displayed on an online dashboard. Swimtag created ‘Rule The Pool’, a national initiative supported by Sports England to encourage swimmers to compete online in weekly organised events, and use their tech in the process. I created the UX and UI of a landing page and leaderboard designed to display live swim data, along with a campaign logo used within the UI and across all marketing initiatives.

Swimtag competition board
Swimtag user interface in an iPad
Swimtag 'Rule The Pool' logo