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Creative Direction, UX & Design

Packaging concepts

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A brand identity for the launch of an online service harnessing user data to personalise self-healthcare and healthier eating. They were looking to use data and clinical aesthetics to align the brand with pharma tech.

The solution

Looking at their competitors and proposition, rather than opt for a clinical pharma aesthetic, I suggested a healthcare and lifestyle approach to their identity. Using vibrant image treatment, modern typography and illustration, I created a bold and individual brand that could stand out as a consumer health product and service.

Superfied homepage
Superfied content
Superfied icon set
Superfied blog post
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