Art Direction & Design
An event for prospects to learn how to plan ahead in business using the skills and tactics employed in F1.
Anaplan is a cloud-based business planning and performance management platform. Hosted by Formula One racing driver Susie Wolff and held at Canary Wharf, ‘Lead The Wolff Pack’ taught prospects how to plan ahead in business using skills employed in F1, and the Anaplan platform. I worked with a copywriter to create the identity and various assets including a personalised Direct Mail and event lanyard, landing page, eDM, and event signage.