Creative Direction, UX & Design
Balabit’s site needed an improved sales funnel, with emphasis on specific product packages and services.
Balabit specialise in online security. Their existing site was text-heavy and products were difficult to understand.
We created a simplified site using animations, product screen annotations and simple explainers (with the option for heavier documentation in one place). My time was split between wireframing, working with the Heads of Digital and Copy, team management and Lead UI design.