Creative Direction, UX & Design
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Balabit’s site needed an improved sales funnel, with emphasis on specific product packages and services.
Balabit specialise in online security. Their existing site was text-heavy and products were difficult to understand.
We created a simplified site using animations, product screen annotations and simple explainers (with the option for heavier documentation in one place). My time was split between Creative Direction/Lead UI and UX design, team management, and working with the Heads of Digital and Copy, and client director.